Uk Fish Market

MKT2004: Research Methods for Business and Marketing Group Project: second-string info Analysis and Qualitative Research Written by: Lucie Barreau, Timothy Walton, Jamie Cousins, Tuan Tran, Lu Ye, Yimin Lou, Tao Tang mental faculty leader: Matthew Gorton Submission Date: 05/12/11 Table of content 1. Introduction 2. go off of substitute(prenominal) information 3. methodological digest 4. Focus Group Analysis 5. Personal experience records 6. Triangulation of methods 7. destination 1. Introduction Our explore has been set up specifically to insure patterns in small peoples (age 18-30) tip obtain and consumption in the UK, in carnal knowledge to age, gender, nationality, lifestyle, income, regularity of procure, type of fish acquired and place of purchase. We aim to measure trends, accompanied and explained with qualitative information. Our analysis will be ground around findings drawn from secondary entropy, via website searches, academic textbooks, government data and academic journals. We will in any case be exploring capital data via focus group findings as well as ain experience records. Our aim is to volunteer an accurate view of the grocery and ease up a describe that can be utilize as an analytic and decision making tool.

Our research report aims to concentrate the primary and secondary data findings and thus present market intelligence. By analysing both secondary and primary data we aim to discriminate and contrast young adults fish purchase and consumption habits in an effort to understand attitudes towards fish and reasons for the purchase or non purchase of fish a nd fish products. 2. Review of Secon! dary Data persistence Overview Consumers regard food as an essential purchase for either household (Keynote,2011; Mintel, 2011).However,their choice of food is influenced by their raise in health and nutrition provision, their budget and environmental beliefs. slant and mollusk provide a multiplicity of key nutrients such(prenominal) as protein, retinol, vitamin D,...If you deficiency to get a full essay, hostelry it on our website: OrderEssay.net

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