Defining Marketing Paper

? merchandise plays a big part in economic growth and development. One key reason is that merchandise encourages liveliness for and innovation, the development and spread of new ideas, goods, and services? (Perreault et al, 2004, pg. 7). Most mass think merchandising is sales and denote. True, sales and advert atomic number 18 activities that are incorporated into the marketing process. However, the words sales and advertising do not adequately convey the description of marketing. This flying field get out cover a personal description of marketing along with definitions of marketing from two additional sources. In traffic to the definitions provided, the importance of marketing and how the turn tails concur in an face pass on also be discussed. Finally, three examples from the business world will be provided in order to support explanations of the billets of marketing. Definitions of MarketingMarketing is the process of qualification a crossing or servi ce appealing to customers or potential customers for the achievement of an organization. Many processes of marketing can regard promoting, researching, selling, and distributing an organizations products and services. Three staple fibre ideas are included in the definition of the marketing construct: customer satisfaction, a total federation effort, and profit, not provided sales, as an objective (Perreault et al, 2004, pg. 17).

According to the American Marketing Association, marketing is defined as ?an organizational function and a behave of processes for creating, communicating, and delivering value to customers and for managing customer relationships in shipway that benefit the organization and its stakeholders? (America! n Marketing Association, n.d.). The American Heritage vocabulary defines marketing as ?the commercial functions involved in transferring goods from manufacturer to consumer? (marketing, n.d.). Although American Marketing Association?s definition of marketing is more detailed, two definitions use the key word function. The speech communication of function and the processes involved ultimately define the word and the mental sanctuary of... If you want to get a full essay, order it on our website: OrderEssay.net

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