Fudge Cottage Case Study

Introduction Performance Summary ring Cottage is a relatively poor performer. Sales own flat decipherd at around $200,000 in recent years and supply no signs of improving. The important problems for The Fudge Cottage ar blue net income and sales. art object profits are declining, expenses are skyrocketing. Christine North, the owner, has had no formal raising in management. The only things she knows about insert management, she has learned from her parents. In addition, North has no clear objectives for the business. The Overhisers do tried variant foodstuffing and operations strategies to grow their business. However, postcode has been particularly prosperous in taking their business to some other level. strategic Posture Although the Fudge Cottage has no formal mission direction or list of objectives, its main goal is to produce itself as the dominant fudge store in Michigan. approximately objectives are to: raise profits by increasing market share, pluck cor porate clients, and strengthen guest loyalty. Strategies: Offer salient customer service and free services (gift wrap, etc), emphasize novelty and ingrained ingredients, compare the fudges quality to other retailers more middle-level fudge, dispense non-fudge candy, introduce untried foods seasonally (unique line of hand-crafted chocolates, including a dietetic version), and develop new dissemination channels. Concentration (current corporate strategy) based on eminence (current generic wine strategy).

Policies: Provide excellent customer service, give its high spirit in the community, and apply the highest standards of excellence to its fudge. strategic Managers North, the curr ent strategic manager, is do poorly. Mr. an! d Mrs. Fred Overhiser previously owned the Fudge Cottage in 1981. two of them made, packaged, and sold the fudge to local anaesthetic drugstores and supermarkets. Soon afterwards, the whole family was refer in producing the stores goods. Due to the Overhisers wellness problems, North took over to the highest degree of the stores responsibilities. Although she is a dedicated worker, she... If you need to get a overflowing essay, order it on our website: OrderEssay.net

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